ODEL Unveils 2007 Festive Theme
by Dushiyanthini Kanagasabapathipillai
Welcome to Paradise
The Christmas theme at ODEL is a much awaited event, and the department store does not disappoint with its 2007 theme- “Paradise Found”. The theme for this festive season was unveiled on November 15 th. The entire store has been transformed into an exotic garden with bejeweled parrots, stunning peacocks and sequined butterflies.
Adding to the vibrancy of the display, the product range this season will definitely excite the most avid shopper. An entire range of products featuring the “Paradise Found” theme will be available in all departments along with many more new products. Accessories, clothing, food items, exquisite gifts, Christmas decor and home furnishings are just of the new ranges, which will be available during the season.
Whilst this theme will appeal to everyone, it will be of particular interest to the foreign visitors to Sri Lanka, who hope to take a bit of a local paradise back home with them. ODEL is also targeting to promote its department store to the many foreign visitors will visit the country this season, with an offering of a sensory retail experience filled with local flavour that has been embodied in an iconic and glamorous way.
“Every year our team works for nine months to create a new theme, and adds new lines for the benefit of our valued customers” said the Chief Executive Officer of ODEL Ms. Otara Gunewardena.
She further explained the concept saying, “Every year, what we put together becomes a complete contrast of the previous year’s theme. The store has added a gadgets room to the gents section to include all kinds of accessories, and shower gel and baths, while ten fit on rooms have been added to the ladies section”.
ODEL has showcased several highly popular themes in the past such as “Red”, “Bling”, and “Fairytale Unfolds” campaigns. The department store will become the centerpiece of the city’s Christmas celebrations
A view from the escalator of the “Paradise Found”
Christmas decor at stores
The store is featured with vibrant colour scheme in blues and greens along with a series of fashion photography scattered throughout the store
Chief Executive Officer of ODEL, Ms. Otara Gunewardena posing for photojournalists
ODEL has taken Christmas celebrations out of the realm of the norm by creating a world of fantasy this season
The Christmas shoppers will be completely mesmerised at the transformation, which ODEL has undergone for the festive season
Christmas shoppers will indulge themselves in a glamorous and exotic shopping experience
ODEL is a popular destination for sightseeing, especially during the Christmas season
Email: dushi.pillai@gmail.com
November 18th, 2007